BROPHY'S SANTA BARBARA
Downtown Sarasota restaurant Duval’s Fresh. Local. Seafood. adapted quickly when Florida restaurants were ordered closed except for takeout and delivery; merging operations with sister restaurants Element and Plaza Bistro-n-Tavern..
Duval’s has now reopened for dine-in under the current Florida state guidelines that allow 25 percent indoor capacity and social distancing of at least six feet for inside and outside dining. Element and PBnT will remain closed, while Duval’s still offers takeout and delivery.
Jim Abrams, who heads the American Dreams Restaurant Group that operates all three restaurants, discussed how Duval’s has been handling this challenge in an April 29 interview: “We will reopen Duval’s — that will really give us a kind of test case to see what the demand is for inside seating or even outside seating, and then we’ll go from there. The other restaurants, they just could not survive. At Element, for instance, you’re trying to have as many seats as you can effectively fill and hopefully then have a couple of turns at night. At 25 percent capacity, those numbers just aren’t going to play out.”
“We are still doing family-size meals to-go, and Easter was a huge day for us at Duval’s. We did almost as much in carryout and delivery on Easter as we did last year from seating, but not at all our restaurants combined.
“As far as staff now, I made the decision early that we would continue to sustain employment disproportionately to what the demand was. So we’re sitting on a combined labor pool right now versus what we had before of about 30 percent, while we’re only doing 10 percent of the revenue we did before. We’re not making any money; we lose money every day that we’re in operation. My labor costs and food costs alone exceed what my sales are each day, but it was done in an attempt to do my very best to keep as many people employed as I could.
“I don’t think anybody can predict what the demand will be two weeks from now, so it’s simply the unknown as to how one prepares for it. We don’t want to over-prepare and then have to lay people off right after we called them back. I don’t want to manage the business, attempting to take as much benefit of the Paycheck Protection Program loan as I can, and then simply lay people back off. So I’m not going to bring people back unless I know that I can support them, even though we do have the loan, even though that portion alone could be forgivable.”
Simply put…”It’s very difficult to manage into a future that is not very clear.”
BROPHY BROS.
Photo Credit Kcruts Photography
119 HARBOR WAY. SANTA BARBARA, CA 93109
805-966-4418
BROPHY BROS.