BROPHY'S SANTA BARBARA
Measurements of American travel sentiment continue to illustrate the dichotomy in the American psyche of the seriousness of the pandemic situation and the love for travel.
Even with continued strong concern for COVID safety, societal exhaustion with the pandemic and a cultural propensity for optimism have resulted in increasing excitement for travel. Nearly 80% of American travelers report having trips currently planned in 2022, while over 70% have engaged in travel planning and/or dreaming in the past week alone, according to Destination Analysts.
Likewise, Tripadvisor reported finding that 71% of Americans are planning to travel for leisure in 2022, which is up 8% compared to 2019. “Travelers are quickly adapting to local public health conditions, with cleanliness and safety remaining important factors in their planning.” 70% of American respondents reported that cleanliness was an important factor when considering different hospitality businesses while traveling and that it will continue to be a priority even once coronavirus cases drop.
Tripadvisor found that worldwide, domestic trips are the most popular choice for travelers this year. Americans report being the most excited about taking family trips and creating romantic getaways. They are most interested in enjoying scenic beauty, warm weather outdoor activities, road trips, dining in regional restaurants, visiting historical sites, and enjoying street food during their travels.
All of this makes Santa Barbara, California, often called the “American Riviera,” the ideal 2022 travel destination. Sandwiched between the Pacific Coast and the mountains of the Santa Ynez Valley, with sky so blue it’s almost purple, beaches lined with palm trees, and the lush, green foothills dotted with red tile roofs, it is the quintessential beach town.
Visitors can relax on the beach, stroll through the city’s eclectic shops and boutiques, or figure out which winery they’re going to try first. There is an unbeatable food and wine scene with hundreds of restaurants to choose from, as well as the opportunity to watch humpback whales leap from the ocean, or explore miles of scenic hiking trails. From total relaxation to thrilling adventures, Santa Barabara offers the vacation traveler plenty of activities and attractions to create their “dream vacation”.
And, as Tripadvisor research discovered, despite the blows dealt to the travel industry by the coronavirus pandemic in 2020 and 2021, eager travelers across America are packed and ready for 2022! And, these resurgent vacationers have new goals in mind – to have rich, unforgettable experiences - what’s being called the “Greatest of All Trips” mindset.
BROPHY BROS.
Photo Credit Kcruts Photography
119 HARBOR WAY. SANTA BARBARA, CA 93109
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BROPHY BROS.